Case Study
Majlis Mohamed bin Zayed
Majlis Mohamed bin Zayed
Overview
Designing the website for Majlis Mohamed bin Zayed
The Majlis Mohamed bin Zayed website was a project commissioned by the Presidential Office to create a digital presence for His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE. As the creative lead, I was responsible for defining and directing the visual identity of the site, ensuring it embodied both dignity and modernity while adhering to an extremely minimal brand framework.
Client
The Presidential Strategic Narrative Office of the UAE
Year
2025
Services
UI Design • Creative Direction
Overview
Designing the website for Majlis Mohamed bin Zayed
The Majlis Mohamed bin Zayed website was a project commissioned by the Presidential Office to create a digital presence for His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE. As the creative lead, I was responsible for defining and directing the visual identity of the site, ensuring it embodied both dignity and modernity while adhering to an extremely minimal brand framework.
Client
The Presidential Strategic Narrative Office of the UAE
Year
2025
Services
UI Design • Creative Direction
About Project
The Beauty (and Burden) of Restraint
Our main challenge was creative restraint. The brand guidelines were deliberately sparse—few colors, limited typography, and minimal iconography—yet the client wanted a site that felt elevated and presidential. Over several rounds of feedback, it became clear that our initial artistic direction needed to evolve into something more understated and timeless.
Iteration as Diplomacy
We explored seven full iterations of the homepage, gradually refining layouts, button systems, and spatial rhythm to balance elegance with clarity. I led the creative direction, working closely with UI designers and developers to experiment within the narrow constraints—testing variations in line weight, white-space ratios, and motion pacing until we achieved a visual harmony that felt both modern and ceremonial.
Each iteration served as a micro-study in how subtle UI adjustments—like refined hover states or adaptive grid systems—could transform the perception of authority and simplicity.
About Project
The Beauty (and Burden) of Restraint
Our main challenge was creative restraint. The brand guidelines were deliberately sparse—few colors, limited typography, and minimal iconography—yet the client wanted a site that felt elevated and presidential. Over several rounds of feedback, it became clear that our initial artistic direction needed to evolve into something more understated and timeless.
Iteration as Diplomacy
We explored seven full iterations of the homepage, gradually refining layouts, button systems, and spatial rhythm to balance elegance with clarity. I led the creative direction, working closely with UI designers and developers to experiment within the narrow constraints—testing variations in line weight, white-space ratios, and motion pacing until we achieved a visual harmony that felt both modern and ceremonial.
Each iteration served as a micro-study in how subtle UI adjustments—like refined hover states or adaptive grid systems—could transform the perception of authority and simplicity.
About Project
The Conversations of the Future, Digitally Rendered
The final design was approved by the Presidential Office and received strong internal feedback for its balance of minimalism and gravitas. The project became a reference point within our agency for handling high-profile clients with iterative sensitivity and design restraint.
About Project
The Conversations of the Future, Digitally Rendered
The final design was approved by the Presidential Office and received strong internal feedback for its balance of minimalism and gravitas. The project became a reference point within our agency for handling high-profile clients with iterative sensitivity and design restraint.
Interested in working together? Call me.
Interested in working together? Call me.
Interested in working together? Call me.