Case Study
Diriyah Gate Development Authority
Diriyah Gate Development Authority
Overview
Studying the World’s Museums to Redefine Local Experience
The DGDA team wanted to understand what makes leading international museums feel so effortless and inspiring — particularly in the way they guide visitors and integrate digital touchpoints. My role was to conduct a deep customer experience analysis across fifteen global museums and distill what lessons could inform future visitor journeys in Diriyah.
Client
Diriyah Gate Development Authority
Year
2024
Services
CX Design • Artificial Intelligence • Research
Overview
Studying the World’s Museums to Redefine Local Experience
The DGDA team wanted to understand what makes leading international museums feel so effortless and inspiring — particularly in the way they guide visitors and integrate digital touchpoints. My role was to conduct a deep customer experience analysis across fifteen global museums and distill what lessons could inform future visitor journeys in Diriyah.
Client
Diriyah Gate Development Authority
Year
2024
Services
CX Design • Artificial Intelligence • Research
Section
Rethinking Fitness Journeys
We crafted a user-centric app experience with an emphasis on personalization. Features like AI-driven recommendations and milestone tracking allowed users to stay engaged and motivated. Feedback loops ensured the app felt like a personal trainer in their pocket.
Designing for Seamless Interaction
By prioritizing clean design and smooth navigation, we simplified user interactions. Key features such as quick log-ins, goal tracking, and integrated fitness challenges enabled FitLife to set new standards for user engagement in the fitness app industry.
Section
Rethinking Fitness Journeys
We crafted a user-centric app experience with an emphasis on personalization. Features like AI-driven recommendations and milestone tracking allowed users to stay engaged and motivated. Feedback loops ensured the app felt like a personal trainer in their pocket.
Designing for Seamless Interaction
By prioritizing clean design and smooth navigation, we simplified user interactions. Key features such as quick log-ins, goal tracking, and integrated fitness challenges enabled FitLife to set new standards for user engagement in the fitness app industry.
Outcome
Real Results for Real People
After launch, FitLife saw significant improvements in user retention and downloads. The sleek, user-friendly app empowered their audience, and the brand’s positioning as a leader in fitness technology became more prominent.
Continuous Growth Opportunities
With scalable design and an adaptable structure, FitLife is ready for future integrations and expansions, paving the way for new features like live coaching and wellness analytics.
Outcome
Real Results for Real People
After launch, FitLife saw significant improvements in user retention and downloads. The sleek, user-friendly app empowered their audience, and the brand’s positioning as a leader in fitness technology became more prominent.
Continuous Growth Opportunities
With scalable design and an adaptable structure, FitLife is ready for future integrations and expansions, paving the way for new features like live coaching and wellness analytics.
Interested in working together? Call me.
Interested in working together? Call me.
Interested in working together? Call me.